New Sausages just in time for BBQ season
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A Sustainable Bite: Introducing Our New Pheasant Sausage at Willo Game
At Willo Game, we’ve always believed that great food starts with respect for the countryside, for the craft, and for the ingredients themselves. That’s why we’re proud to introduce our new pheasant sausage, created not just for exceptional flavour, but with a clear purpose: to minimise waste and make the most of every bird.
Why Pheasant?
Across the UK, pheasant is one of the most abundant game birds, particularly the common pheasant. Yet despite its rich, lean meat and wonderful depth of flavour, a significant portion of harvested birds can go underused each season.
At Willo Game, we see that as an opportunity not a problem.
Rather than allowing perfectly good meat to go to waste, we’ve developed a sausage that uses cuts which might otherwise be overlooked. The result? A delicious, versatile product that honours the whole bird and supports a more sustainable game industry.
From Field to Fork — Responsibly
Game meat is already one of the most sustainable protein sources available:
Wild and free-ranging
Low carbon footprint
Naturally lean and high in protein
No intensive farming
By transforming pheasant trim and secondary cuts into high-quality sausages, we’re helping to:
✔ Reduce food waste
✔ Add value to British game
✔ Support local shoots and rural economies
✔ Offer customers something genuinely different
Sustainability isn’t a buzzword for us — it’s part of how we operate every day.
The Flavour Profile
We wanted this sausage to truly showcase pheasant’s character while remaining accessible for everyday cooking.
Expect:
A delicate game richness
Subtle herbal/fruity notes
A perfectly balanced seasoning
A succulent texture that cooks beautifully
It’s refined enough for a dinner party, yet comforting enough for a midweek bangers-and-mash.
Versatile in the Kitchen
Our new pheasant sausage works brilliantly in:
Creamy sausage pasta
Rustic casseroles
Breakfast plates
Barbecues
Seasonal stuffing
For customers who may be new to game, this is an ideal introduction — familiar in format, exciting in flavour.
Making Ethical Eating Easy
We know more people are thinking carefully about where their food comes from. Choosing pheasant supports a wilder, more natural food system — and choosing products that minimise waste goes a step further.
At Willo Game, we believe that if an animal is harvested, it deserves to be used fully and respectfully. Our new sausage is a practical, delicious step in that direction.
A Small Change with Big Impact
Reducing waste in the game sector doesn’t require complicated solutions sometimes it simply takes innovation in how we prepare and present the meat.
With this new flavour sausage, we’re:
Making game more accessible
Reducing unnecessary waste
Celebrating British countryside produce
Delivering outstanding flavour
We’re incredibly proud of this addition to the Willo Game range, and we can’t wait for you to try it.
Because sustainability should taste this good.
If you’d like recipe ideas or cooking tips for our new pheasant sausage, get in touch — we’d love to help you make the most of it.